Background
A national freight forwarder based in Nashville, TN reached out to our team for help with their content needs. They were interested in sprucing up their website - the main destination to most of their marketing campaigns. Given our industry-specific expertise in content writing for the Logistics Industry, they tasked us with writing pages for the specific industries they operate in.
Problem
The client wanted to inform their target prospects on their 5 core industries and improve their website's visibility and engagement. They needed a content strategy that would effectively educate their prospects on their services and how they align with different industries.
Solution
Our team developed a content strategy that focused on the client's 5 core industries, which included automotive, consumer goods, energy, healthcare, and technology. We wrote detailed industry pages that highlighted the client's services, experience, and case studies. We placed strategic keywords throughout the pages and built a ton of links around them to ensure the content had lucrative implications for the client.
Results
Our industry-specific expertise helped the client to improve their website's visibility and engagement. This content strategy pulled in 3 new clients from 2 different industries, automotive and healthcare. The client was pleased with the results and the new clients were impressed by the level of detail and industry-specific knowledge the content provided.
Please view the content sample here.
Background
A national freight forwarder based in Nashville, TN reached out to our team for help with their content needs. They were interested in sprucing up their website - the main destination to most of their marketing campaigns. Given our industry-specific expertise in content writing for the Logistics Industry, they tasked us with writing pages for the specific industries they operate in.
Problem
The client wanted to inform their target prospects on their 5 core industries and improve their website's visibility and engagement. They needed a content strategy that would effectively educate their prospects on their services and how they align with different industries.
Solution
Our team developed a content strategy that focused on the client's 5 core industries, which included automotive, consumer goods, energy, healthcare, and technology. We wrote detailed industry pages that highlighted the client's services, experience, and case studies. We placed strategic keywords throughout the pages and built a ton of links around them to ensure the content had lucrative implications for the client.
Results
Our industry-specific expertise helped the client to improve their website's visibility and engagement. This content strategy pulled in 3 new clients from 2 different industries, automotive and healthcare. The client was pleased with the results and the new clients were impressed by the level of detail and industry-specific knowledge the content provided.
Please view the content sample here.
Conclusion
Background
A national freight forwarder based in Nashville, TN reached out to our team for help with their content needs. They were interested in sprucing up their website - the main destination to most of their marketing campaigns. Given our industry-specific expertise in content writing for the Logistics Industry, they tasked us with writing pages for the specific industries they operate in.
.png)
