Background
Our trucking and transportation client, headquartered in Atlanta, Georgia, aimed to tap into the booming logistics industry of the southeastern United States, with a strong focus on Atlanta and the surrounding areas. Situated in this thriving logistics hub, the client possessed the advantage of local expertise and proximity to major distribution centers.
Problem
Despite these favorable conditions, the client grappled with erratic lead flow and elevated customer acquisition costs. Their previous marketing efforts were not delivering the desired results, raising concerns about their ability to capitalize on their location and market potential.
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Solution
Leveraging our agency's specialized LogAds® approach and our status as a Google Premier Partner Agency, we devised a tailored Google Ads campaign. We leveraged long-tail keywords specific to the Atlanta metropolitan area, and our LogAds® ad creatives were designed to highlight the client's local expertise. This approach aimed to resonate with the regional audience, instilling confidence in potential clients and driving lead generation.
Results
- Leads Generated: A remarkable 182% surge in leads, with a strong emphasis on the Atlanta market through Google Ads.
- Clients Closed: 4 New Clients in 3 Months, strengthening the company's foothold in the southeastern U.S.
- Cost per Booked Appointment: Reduced by 39%, optimizing the client's advertising budget.
- Form Submissions: Saw a substantial 64% increase, a testament to the relevance of our ad targeting.
182%
4
39%
64%
Background
Our trucking and transportation client, headquartered in Atlanta, Georgia, aimed to tap into the booming logistics industry of the southeastern United States, with a strong focus on Atlanta and the surrounding areas. Situated in this thriving logistics hub, the client possessed the advantage of local expertise and proximity to major distribution centers.
Problem
Despite these favorable conditions, the client grappled with erratic lead flow and elevated customer acquisition costs. Their previous marketing efforts were not delivering the desired results, raising concerns about their ability to capitalize on their location and market potential.
Solution
Leveraging our agency's specialized LogAds® approach and our status as a Google Premier Partner Agency, we devised a tailored Google Ads campaign. We leveraged long-tail keywords specific to the Atlanta metropolitan area, and our LogAds® ad creatives were designed to highlight the client's local expertise. This approach aimed to resonate with the regional audience, instilling confidence in potential clients and driving lead generation.
Results
- Leads Generated: A remarkable 182% surge in leads, with a strong emphasis on the Atlanta market through Google Ads.
- Clients Closed: 4 New Clients in 3 Months, strengthening the company's foothold in the southeastern U.S.
- Cost per Booked Appointment: Reduced by 39%, optimizing the client's advertising budget.
- Form Submissions: Saw a substantial 64% increase, a testament to the relevance of our ad targeting.
Conclusion
Our specialized LogAds® approach, backed by industry-specific knowledge and our status as a Google Premier Partner Agency, delivered an impressive surge in leads for the client in Atlanta, Georgia, and the surrounding region, significantly improving their lead generation efforts and overall market presence.
182%
4
39%
64%
Background
Our trucking and transportation client, headquartered in Atlanta, Georgia, aimed to tap into the booming logistics industry of the southeastern United States, with a strong focus on Atlanta and the surrounding areas. Situated in this thriving logistics hub, the client possessed the advantage of local expertise and proximity to major distribution centers.
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