Jump To
Why They Called Us | 1:10 - 2:23
The Bottlenecks Killing Their Lead Flow | 2:25 - 3:36
Where Spiral Made the Biggest Impact | 3:45 - 5:55
The Revenue Results | 5:56 - 7:48
The Clients We Closed for Them | 7:50 - 8:55
Order Volume From the New Clients | 8:56 - 9:34
How Much Warehouse Space We Filled | 9:36 - 10:37
Day-to-Day: What the Partnership Feels Like | 10:39 - 12:38
They Actually Know Logistics | 12:40 - 14:11
How We're Winning in AI Search | 14:14 - 17:13
The Page 1 Google Rankings They Love Most | 17:15 - 18:01
How We Grew Their B2B Fulfillment Division | 18:02 - 19:11
Would They Recommend Spiral to Other Logistics Companies? | 19:14 - 21:45
Final Thoughts on the Partnership | 21:57 - 22:41
Rancho Dominguez, CA
Jam-n Logistics

Ecommerce and B2B Fulfillment

Genevieve Watkins

Marketing and Operations Manager

2.4M

Orders Shipped in 2025

$3M+

In New Revenue

30+

Years in Operation

500K sq ft

4 Warehouse Locations
Rancho Dominguez, CA
Commerce, CA
Carson, CA
Vancouver, BC

CORE SERVICES

Ecommerce Fulfillment
B2B and Wholesale Fulfillment
Omnichannel Fulfillment
Retail and Wholesale Distribution
Reverse Logistics
Kitting and Assembly

In their own words

AI Search
2
They [our new client] said they found us on ChatGPT. That came through, and it basically filled our warehouse.
- Genevieve Watkins
3
I don't see us stopping SEO ever, unless the world changes and no one goes online.
- Genevieve Watkins
4
How am I going to compete with the ShipBobs of the world when you don't have millions of dollars to spend? Just start here, start simple. They'll start building you and then you can start scaling.
- Genevieve Watkins
5
You guys are definitely expert consultants. You know exactly what you're talking about when it comes to logistics.
- Genevieve Watkins
6
When they [the new accounts secured from Spiral] start really ramping up, it will be 10,000 to 15,000 orders a month. And the one we're talking to now, it's 7,000 orders a week.
- Genevieve Watkins
1
[The first client secured by Spiral] was probably a $3 or $4 million account. That's like a needle mover for us.
- Genevieve Watkins
Jump To
Why They Called Us | 3:14 - 4:34
The Results That Showed Up Fast | 4:34 - 5:51
Rebuilding Their Website for Revenue | 5:53 - 6:55
What It's Like Working With the Spiral Team | 6:49 - 7:50
They Actually Know Logistics | 8:05 - 9:14
The Results so Far | 9:15 - 11:58
The Clients We Closed for Them | 12:10 - 13:37
Day-to-Day: What the Partnership Feels Like | 14:09 - 16:05
Would They Recommend Spiral to Other 3PLs? | 16:09 - 18:03
Advice for 3PLs Sleeping on Digital Lead Gen | 18:11 - 20:00
Salt Lake City, UT
Nimbl Fulfillment

Ecommerce and B2B Fulfillment

Teresa Keck

Director of Business Development

2-5

Qualified Leads Per Week

$400k+

In New Revenue

24-40%

Increase in Occupancy

400k+ sqft

Warehouse Locations
Salt Lake City, UT
Lebanon, TN

CORE SERVICES

Ecommerce Fulfillment (DTC, B2B, omnichannel)
Pick and Pack
Kitting and Assembly
Retail Distribution
Reverse Logistics
Subscription Box Fulfillment

In their own words

2
We were able to land a six-figure client because of it. It was well worth the ROI.
- Teresa Keck
3
On average we're seeing anywhere between two to five leads a week that are coming through for people that are interested in 3PL services.
- Teresa Keck
AI Search
4
We are on track based on the leads that we've gotten so far in Q1 2026 to cover the cost of what we would be spending for this product for the entire 2026 year.
- Teresa Keck
1
The Salt Lake City facility is at 97% capacity. Last year we were at 73%.
- Teresa Keck
5
It was easier for people that were in the market for a new 3PL to do research and then have us be one of the top searches.
- Teresa Keck
6
There was really not that much of a lift on my end when it came to content and I think that's attributed to the fact that there is so much knowledge when it comes to logistics from the team.
- Teresa Keck
7
I would wholeheartedly recommend Spiral. Absolutely to anybody who's in the 3PL space or even just general manufacturing.
- Teresa Keck
8
We've only had the Tennessee facility open for maybe eight months and we're at 40% capacity. We're hoping to be close to 80% or 90% by the end of Q2.
- Teresa Keck
Jump To
Why They Struggled Finding the Right SEO Partner | 0:44 - 1:47
Why They Called Us (Industry Specificity) | 2:23 - 3:22
Where Spiral Made the Biggest Impact | 3:23 - 5:37
"They Actually Know Logistics" | 3:55 - 4:27
The Full Lifetime Results | 9:08 - 10:36
Winning in AI Search / ChatGPT Leads | 11:10 - 12:02
Day-to-Day: What the Partnership Feels Like | 13:11 - 14:42
How We Grew Their B2B Division | 14:42 - 15:10
Would They Recommend Spiral? | 16:20 - 17:12
Final Thoughts on the Partnership | 17:35 - 18:25
MEMPHIS, TN
NovEx Supply Chain

Ecommerce and B2B Fulfillment

Kelsey Hensley

Founder and President

$1.5M+

in New Revenue

Inc. 5000

Ranked

450k+ sqft

in Warehouse Space
Salt Lake City, UT
Memphis, TN

CORE SERVICES

Ecommerce Fulfillment
Retail and Wholesale Distribution
Omnichannel Fulfillment
B2B and Wholesale Fulfillment
Cross Docking
Shopify Fulfillment

In their own words

8
"You take a genuine interest in how we operate the business and what we're working on so that what we're doing on the SEO side matches that."
- Kelsey Hensley
5
"It's just been a really refreshing change for us because we had some really bad experiences. To take the full swing into what I would consider an exceptional SEO partner, you really feel the difference."
- Kelsey Hensley
7
“It's just been a really nice change to have a company that is both bringing results but listens to what we are looking for and has actually improved the look and the feel of the website."
- Kelsey Hensley
6
"We've been through multiple companies where we weren't really sure if they were doing anything at all. This has been the first relationship where you have taken what we want for our company and put it out there and produced results.”
- Kelsey Hensley
1
"This is the kind of account that will generate anywhere from $1M to $1.5M a year in revenue. That's a big account. And that's one example… we've had lots of inbound leads that have closed.”
- Kelsey Hensley
AI Search
3
"We've had a lot of leads say that they found us in ChatGPT. And I think a big piece of that is the quality of the content. It's not just pages and links anymore, but being the answer to questions. And what you guys are doing is making that happen."
- Kelsey Hensley
2
"The goal in this was really to get the right kind of leads in front of us, those people who already know that they need a new 3PL. And it's been very effective in doing that."
- Kelsey Hensley
4
"I would recommend you to anyone who asks. I would honestly recommend you to anyone."
- Kelsey Hensley
Jump To
Who is Fripp Warehousing | 0:09 - 1:04
How They Generated Leads Before Spiral | 1:09-1:45
Why They Called Us | 1:45 - 2:42
What It’s Like Working With Spiral | 2:47-3:23
The Main Goals You Wanted to Accomplish | 3:29-3:57
The Early Results | 3:58-5:00, 7:15 - 8:56
The Types of Clients We Got For Them | 4:59 - 5:30
The Amazon Business Generated | 6:11 - 6:43
The Biggest Gap You Needed Spiral to Fill | 9:21 - 9:53
Would You Recommend Spiral to 3PLs? | 11:48 - 12:26
Did You Feel Like We Had Relevant Expertise? | 142:42 - 13:0
Kelowna, CA
Fripp Warehousing

Ecommerce and B2B Fulfillment

Claire Fripp

Owner and President

42+

Years in Operation

3

Freezer, cooler, and dry storage

100k+ sqft

in Warehouse Space

CORE SERVICES

Ecommerce Fulfillment
Retail and Wholesale Distribution
Omnichannel Fulfillment
Cross Docking
Dry and Frozen Storage
Amazon FBA

In their own words

2
[The clients generated by Spiral] were subscription companies for frozen dog food, frozen protein snacks, frozen beverage… health products, school products, art supplies, household goods.
- Claire Fripp
1
We had one [Amazon client] from the U.S. in Texas, another one from Sweden. I don't know how else they would have found us. [Their 3PL spend] brings in north of $30,000 a month.
- Claire Fripp
3
[Spiral] got [Fripp] subscription companies in Toronto [as clients] that wanted to branch out into the west coast. That's what we needed.
- Claire Fripp
4
What you were telling me sounded sensible. You weren't promising the world on a platter. You were saying this is what it will take, this is probably the timeline, and this is what we can do for you.
- Claire Fripp
5
We built a relationship over email… You were much faster at responding than I was.. Keeping up lines of communication is key, and [Spiral] understood that.
- Claire Fripp
6
Other people didn't know we were there. No one outside of this area knew that we had that ability. Putting us out there brought in customers from other parts of Canada.
- Claire Fripp
7
We needed to be in the search. People had to be able to search, and that's something we could not do ourselves, but you could.
- Claire Fripp
8
I would recommend [Spiral]. Absolutely. You have the expertise to show any company what they need to be reached, and I think any company would benefit from that.
- Claire Fripp
Jump To
Meet the Client | 10:14 - 11:07
Why They Called Us | 2:42 - 3:52
Their First Impression of Spiral | 4:04 - 5:30
They Actually Know Logistics | 5:43 - 6:24
The Full Lifetime Results | 7:25 - 8:56
Would They Recommend Spiral to Other Logistics Companies? | 9:02 - 10:12
O'Fallon, MO
Flat World Global Solutions

Distribution, Truckload, and International Freight

Kelly LaBrash

Marketing and Sales Enablement Manager

200+

Page 1 Rankings

4-8

Qualified Leads Per Month

620K sqft

6 Warehouse Locations
St. Louis, MO
Denver, CO
Houston, TX
Atlanta, GA
Chicago, IL
Dallas, TX

CORE SERVICES

Domestic Shipping
International Shipping
Truckload
Warehousing and Fulfillment
Customs Brokerage

In their own words

2
You guys set out clear expectations. You promised and you delivered on the promises.
- Kelly LaBrash
1
When we learned about Spiral and the fact that you guys only work in the logistics space, we felt comfortable with you guys. I don't think there was a learning curve.
- Kelly LaBrash
3
Anyone who's going to hire you guys to help them with their SEO, they won't have to wonder if it's going to be the right company. You are experts in your field
- Kelly LaBrash
4
The fact that we saw that growth on so many keywords, from not being ranked at all to being fourth on the first page, is amazing.
- Kelly LaBrash
5
The work speaks for itself in how it improves traffic. I would definitely recommend Spiral to another logistics company.
- Kelly LaBrash
AI Search
6
The more leads we were generating through our marketing and SEO efforts, the more our sales pipeline grew.
- Kelly LaBrash

Direct Shipper Leads Generated from ChatGPT and Google

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